Privacy Policy

Last Updated: 30-08-2024

This Privacy Policy describes how E-ComTrade (Pure-Attire) ("we", "us", "our", or the "Site") collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase on https://pure-attire.com/ (the "Site"), or otherwise communicate with us (collectively the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to the user of the Services, whether you are a customer, website visitor, or another person whose information we have collected under this Privacy Policy.

Company Information:

PureAttire
Legally Established By: E-ComTrade
VAT number: NL005164791B33
Business address:
Keurenplein 41 (Box D4664)
1069CD Amsterdam
Netherlands

Phone number:
+31 970 010 274630
(Available during office hours, feel free to call if you need immediate assistance!)

Email address:
info@pure-attire.com
(Prefer email? Send us a message, and we will respond quickly.)

Follow us on Instagram: @pureattirestore

Please read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree with this Privacy Policy, do not use or access the Services.

Changes to this privacy policy

We may periodically update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons. The revised privacy policy will be posted on the site with the updated "Last Updated" date, and we will take any other steps required by applicable law.

How we collect and use your personal data

To provide the Services, we collect personal information about you from various sources and have done so in the past 12 months. The information we collect and use depends on how you communicate with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide the Services, comply with legal obligations, enforce service terms, and protect or defend the Services, our rights, and the rights of our users or others.

What personal data we collect

The types of personal data we collect about you depend on how you interact with our Site and use our Services. "Personal information" refers to information that identifies you, relates to you, describes you, or can be associated with you. The categories and specific types of personal data we collect are described in the paragraphs below.

Information we collect directly from you

Information you provide directly to us through our services may include:

  • Basic contact details: Your name, address, phone number, and email.
  • Order information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information: Your username, password, and security questions.
  • Shopping information: Items you view, add to your shopping cart, or place on your wishlist.
  • Customer support information: Details you include in communications with us, such as messages sent through the Services.

Certain features of the Services require you to provide specific information. If you choose not to provide this information, it may prevent you from using or accessing these features.

Information We Collect Through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include:

  • How you access and use our Site and your account.
  • Device and browser information.
  • Information about your network connection and IP address.
  • Other details about your interactions with the Services.

Information we receive from third parties

We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our site and services, such as Shopify.
  • Payment processors, who collect payment information (e.g., bank account, credit card, or debit card information, billing address) to process your payments, fulfill orders, and deliver requested products or services.

When you visit our site, open or click emails we send, or interact with our Services or advertisements, we and third parties we work with may automatically collect certain information through online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information obtained from third parties is handled according to this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or their policies and practices. For more details, see the section on Third-Party Websites and Links.

How we use your personal data

  • Products and services delivery: We use your personal data to deliver the Services, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, and other transactions, managing your account, arranging shipping, facilitating returns and exchanges, and enabling you to post reviews.
  • Marketing and advertising: We use your personal data for marketing and promotional purposes, such as sending marketing communications via email, SMS, or mail, and displaying advertisements for products or services. This may include using your personal data to customize the services and advertisements on our Site and other websites.
  • Security and fraud prevention: We use your personal data to detect, investigate, and take action against possible fraudulent, illegal, or harmful activities. If you choose to use the services and register an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password, or other access information with others. If you suspect your account has been compromised, please contact us immediately.
  • Communication with you: We use your personal data to provide customer support and improve our services. This is in our legitimate interest to serve you, deliver effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our site. For specific information about the cookies used in connection with our store powered by Shopify, you can consult Shopify's cookie policy. We use cookies to operate and improve our Site and Services, remember your actions and preferences, perform analytics, and gain better insight into user interactions with the Services. This is in our legitimate interest to manage, improve, and optimize the Services. We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertisements.

Most browsers automatically accept cookies by default. However, you can set your browser to delete or refuse cookies via the browser settings. Please note that deleting or blocking cookies may negatively affect your user experience and cause some Services, including certain features and functionalities, to not work properly or be unavailable. Additionally, blocking cookies cannot completely prevent information from being shared with third parties such as our advertising partners.

How we disclose personal data

We may disclose your personal data to third parties for legitimate purposes as described in this Privacy Policy. Such circumstances may include the following:

  • With vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners, including Shopify, to provide services and show advertisements to you. These partners will use your information in accordance with their own privacy policies.
  • When you instruct, request, or consent to us disclosing specific information to third parties, such as for shipping products or via social media widgets or login integrations.
  • With our affiliates or within our corporate structure, in our legitimate interest to operate a successful business.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce service terms, and to protect or defend the Services, our rights, and the rights of our users or others.

User-generated content

The services may allow you to post product reviews and other user-generated content. All content you choose to submit in a public section of the Services will be public and accessible to everyone.

We have no control over who accesses the information you choose to make public and cannot guarantee that parties with access will respect your privacy or keep the information secure. We are not responsible for the privacy or security of any information you make publicly available or for the accuracy, use, or misuse of any information you disclose or receive from third parties.

Third-party websites and links

Our site may contain links to websites or other online platforms operated by third parties. If you follow these links to sites that are not affiliated with or operated by us, please review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found there. Information you provide on public or semi-public locations, including third-party social networks, may also be visible to other users of the services and/or users of those platforms, without limitation on use by us or by third parties. The inclusion of such links does not imply endorsement of the content on these platforms or their owners or operators, except as stated on the services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its removal.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" personal information of individuals under 16 years old (as defined by applicable law).

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to provide sensitive or confidential information to us.

The duration for which we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on your location, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply under certain circumstances, and we may refuse your request as permitted by law.

  • Right to access / knowledge: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
  • Right to deletion: You may have the right to request that we delete the personal information we hold about you.
  • Right to correction: You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
  • Restriction of processing: You may have the right to ask us to stop or limit the processing of personal information.
  • Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
  • Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by replying directly to our refusal.

Managing Communication Preferences: We may send you promotional emails, and you can unsubscribe from receiving these at any time by using the unsubscribe option in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those about your account or orders you have placed.

You can exercise any of these rights as indicated on our Site or by contacting us via the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we respond substantively to your request. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will ask the representative for proof that you have authorized them to act on your behalf, and you may need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on your location, you may have the right to appeal our decision by contacting us via the details below or by filing your complaint with your local data protection authority.

International users

Please note that we may transfer, store, and process your personal information outside your own country, including in the Netherlands. Your personal information is also processed by our staff and by external service providers and partners in these countries.

If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority in the Netherlands, unless the data transfer is to a country deemed to provide an adequate level of protection.

Contact details

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your available rights, you can email us at info@pure-attire.com or contact us via:

Store name: Pure-Attire (part of E-ComTrade)
Address: Keurenplein 41 (Box D4664), 1069CD, Amsterdam, Netherlands

Chamber of Commerce number: 95616551
VAT number: NL005164791B33

Email: info@pure-attire.com
Contact form: Contact
Tel: +31 020 210 1445

Preferred method of contact: Email

Our customer service team is available at the following times:

Monday - Friday: 09:00 - 18:00 (GMT+1)
Saturday - Sunday: Closed

We do our best to respond within 24 hours.